Internet marketing in Ormond Beach, Florida, can challenge any business. As a construction business owner, you might particularly struggle with this obstacle. After all, your talents and creativity revolve around practical, hands-on applications rather than digital ones.
Smart Blondes Marketing has the know-how and tools to guide you toward a clear, navigable marketing path. We walk you through the six golden rules for construction lead generation below.
#1 Optimize Your Digital Presence for Local Searches
Your construction company likely attracts customers from a particular region. Ensuring your digital marketing strategy targets locals will help secure your success. Shape your Ormond Beach digital marketing strategy around localized content to appeal to those in your service area.
Google Business and Other Search Listings
First, claim listings on Google Business, Bing Places for Business, and other search engine directories. If your construction company doesn’t exist yet, you can create a profile for it. You’ll add basic information, such as:
- Contact information
- Physical address
- Service areas
- Services offered
Take high-quality photographs of your physical location, job sites, and related images to upload to your profile. Post weekly and respond to show viewers your business is active. Your profile module will appear in the results when a searcher looks for “construction services in Ormond Beach, Florida” or the company name.
Webpage Keyword Improvements
Your website showcases your services, expertise, and other pertinent brand elements. It can also inform visitors about your service areas. If you work in multiple locations, you’ll need a location page for each city or county.
For example, our digital marketing agency in Ormond Beach, Florida, might draft and publish content for Ormond Beach, Holly Hill, and Daytona Beach for a construction client who provides services in these cities. The new location pages ensure you’ll show up when potential customers shop for construction companies nearby.
#2 Publish Content With Industry Value
Your SEO services in Ormond Beach, Florida, should go beyond rudimentary service and location pages. You need to keep visitors engaged with the brand, and you only have a few seconds to grab and keep their attention. Add the suggestions below to your website to provide a wealth of knowledge that keeps newcomers on each page longer.
Knowledgeable Service Pages
While each page should focus on one primary service, it should also entice the reader with elements like:
- Images or videos demonstrating your construction crew handling the service
- Keyword-rich copy detailing your service process, why clients should use it, and how it improves their properties
- Brief case studies or testimonials from previous satisfied customers
- Enticing freebies like consultations, quotes, or 2D architecture designs
When readers feel inspired by the content, they might take the next step by providing an email address or phone number to establish contact. Once you reach out, you’re more than halfway to your next client.
Company Blog Updates
Google Search favors content that embodies experience, expertise, authoritativeness, and trustworthiness (E-E-A-T for short). While service and location pages can help you craft a knowledgeable, authoritative image, they have their limits. If you want to stand out from your competition, publish posts to your company blog at least once weekly.
Expound upon your industry knowledge and experience with keyword-rich posts that site visitors can use as resources they’ll be sure to return to time and time again whenever they need relevant information. Topic examples you can cover include:
- Five Traits Your Construction Company Should Have
- Ten Energy-Efficient Materials To Build Your Florida Home
- How Design Software Transforms Your Construction Experience
- A Guide to Hiring a Reputable Construction Business
- Five Small Construction Projects To Improve Your Home or Business
Each topic should relate to your services, inspire ideas, and ultimately influence the reader to contact you after they finish reading.
#3 Keep Your Contact Info Front and Center
One of the most important elements of internet advertising in Ormond Beach, Florida, is clear, accessible contact information. Display your company, phone number, and address boldly on all branded digital platforms. Otherwise, how will your followers, readers, or site visitors know how to get in touch with you at that crucial moment they choose you?
Update Social Media and Directory Profiles
Many construction companies have numerous platforms to advertise their services and communicate with customers. Their physical location, service areas, or phone numbers may change as they grow and evolve. Therefore, prioritizing regular profile updates can prevent confusion or loss of interest.
Plus, Google and other search engines may penalize companies with contact info that doesn’t match the customer experience. For example, previous customers might try calling you at an outdated phone number because they see it on your Google Business Profile. Multiple reports about this discrepancy with no resolution can negatively impact your ranking in search results.
Website Contact Placement
Each webpage should feature a crystal-clear call to action with your contact information. Effective internet marketing in Ormond Beach, Florida, involves placing that at the top of each page with a header that instantly catches the reader’s eye. You can also cultivate more descriptive CTAs at the end of a text body, like service or location pages, to round off the content experience.
#4 Grow Your Contacts Through Email Marketing
Do you have an email list to help attract and retain contacts? If not, partner with online marketing services in Ormond Beach, Florida, like Smart Blondes Marketing, to add this integral piece to your digital marketing puzzle. Emails are a fantastic way to provide consistent value to customers while gathering leads.
Attract Contacts With Free Downloads
First, draft a free download, like a PDF, that touches on a subject of interest to potential customers. Many construction company owners become stumped when brainstorming about download topics. Examples that might pique your audience’s interest include:
- Instructional guides to claim home energy rebates
- General homeowners’ guides
- Severe weather preparation best practices
- Details about small, affordable home improvement projects
Interested readers will provide their email addresses in exchange for the downloads. Their contact input automatically signs them up for your email list.
Weekly Emails
When sending out newsletters, pack each email with value. An email worth opening typically includes a show-stopping headline, the name of the recipient, and a combination of the following elements:
- Newsworthy updates about your sector of the construction industry
- Links to any recent blog posts
- Information about referral programs or service discounts
- Internal updates, like vendor partnerships, recently completed projects, and other successes
- Potential DIY projects your readers can safely complete
Use your insider insights to engage and retain readers, influencing them to choose your company before any others.
#5 Find Your Footing Through Voice Search
Mobile device users increasingly leverage voice search through virtual assistants like Siri and Alexa. If you forget to optimize your website for voice searches, you could miss out on a significant number of potential customers seeking a reputable construction service in Ormond Beach, Florida, and nearby communities. The following tips will help you effectively implement voice optimization.
Identify Voice Search Keywords
If you use voice search applications, you probably search the way you instinctively speak. For example, you might say, “Alexa, find renovation contractors near me.” Alexa will provide results based on the service query and your device location.
When you optimize for voice search, you will integrate similarly conversational keywords and phrases into your site copy. The more conversational tone of voice searches means longer key phrases vs. short keywords. Research the phrases relevant to your services and industry, such as:
- Who can remodel my bathroom in Ormond Beach?
- Where can I find a good landscaping service?
- What building materials are sustainable or environmentally friendly?
- When is the best time of year to paint a house?
Various keyword tools can help you identify the most relevant and locally searched questions.
Implement the Keywords Into Your Copy
You can sprinkle these questions throughout your service and location pages or answer them in depth via blog posts. No matter your medium, the content should flow naturally. If you are unfamiliar with integrating keywords into your site copy, you can work with a digital marketing agency like Smart Blondes Marketing to create engaging, timely content.
#6 Learn From Leaders in Other Industries
Finally, nothing beats a diverse network populated with service providers who don’t compete with you. For example, you might build houses from the ground up. Viable network connections include landscapers, lawn specialists, and individual specialty contractors like roofers, plumbers, and electricians.
You can learn from and partner with these businesses to perfect your website and social media marketing in Ormond Beach, Florida. Plus, you will gain referrals from one another. If you construct a new home for a couple, refer them to your landscaping or lawncare connection to enhance their outdoor living spaces.
Smart Blondes Marketing Provides Superior Internet Marketing in Ormond Beach, Florida
Leave internet marketing in Ormond Beach, Florida, to our clever crew at Smart Blondes Marketing. We specialize in assisting construction companies and related services to rise above their competition. Contact us to speak with an expert today.
